Outsource Web Development: Types, Benefits, Guide, Tips & Costs
Outsourcing web development is no longer a new term in today’s landscape. However, should or should not a business be using this method is still a big concern for new commers. If you are having the same question, read now the article below.

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More chaptersAs information technology (IT) keeps expanding rapidly, including areas like cloud computing, cybersecurity, and AI, the days of a single person (or even one in-house team) running everything are mostly overwhelming for serious web app projects. This explains why large organizations increasingly outsource web development to keep up with the modern context and organize internal tasks more effectively.
However, since you have never invested in web development services, it is understandable for you to have various inquiries regarding their functionality and processes. The following article serves as a valuable resource to answer all your questions about outsourcing web development companies. Are you ready to let your website be in the hands of experts? Read now our latest piece.
What Are Outsourcing Web Development Services?
Outsourcing web development services are the process of transferring all or part of the work of your web development projects to an individual or third-party company, depending on the agreement between the two parties. With an experienced web development team, the outsourcing partner has full responsibility for web designing, programming, coding, and other related tasks to create a user-friendly interface website or a functional web application for your business.
Partnering with a web development outsourcing company is especially suitable for organizations that lack the necessary technical knowledge and in-house team or need to reach professionals from other countries with lower labor costs.
However, once hire an outsource web development company, such a service can interfere deeply with the whole development process of your web project. Therefore, it is essential for businesses to carefully vet potential outsourcing vendors, establish clear communication and project management protocols to ensure the success of the partnership.
Types of Outsourced Web Development Based on Location
There are three types of outsourcing website development, namely onshore, nearshore, and offshore. The choice of which outsourcing type depends on the project’s complexity, budget, and size of each business.
Onshore Outsourcing
When you hand over your web development project into the hands of web developers located domestically, it means you are using the onshore web development services.
Onshore outsourcing has the following characteristics:
- No linguistic barrier or communication difficulties
- Matching cultural similarities
- Greater time zone alignment
- Easier legal and regulatory compliance
- Face-to-face meetings and interaction
Nearshore Outsourcing
This is a type of web app development service when you use resources from an outsourced team from neighboring countries that have the same time zone as your business.
Nearshore outsourcing has the following characteristics:
- Little to no time-zone variation
- Linguistic and cultural compatibility
- Better project streamlined
- Cost-effectiveness
- Face-to-face meeting and interaction possibilities
Offshore Outsourcing
Offshore outsourcing web development services are the most popular type today, offering significant cost-effective advantages. In this arrangement, a business hires an outsourcing vendor based in another country and time zone to manage web development tasks.
Offshore outsourcing has the following characteristics:
- Largest global talent pool
- Highly cost-effectiveness
- Time zone and cultural differences
- Language barriers
- Time saving and flexibility
Popular Web Application Development Services
Each website development outsourcing company often provides different services depending on its strengths. In general, core web app development services include the following:
- Web App Consulting: Web development consulting offers services where professional advice on the architecture, design, development, and troubleshooting of a web app, whether you start from scratch or refine an existing product.
- UI/UX Design: This type of service focuses on user research, wireframing, prototyping, and visual design to help you cater to your web application’s interface design and user experience.
- API & Third-Party Integrations: The outsourced web development team builds custom APIs for integration with external services, systems, and cloud platforms while ensuring secure data exchange and smooth functionality.
- DevOps & Cloud Infrastructure: By harnessing the power of DevOps and cloud technologies, dedicated web developers from outsourcing companies optimize your development process for rapid deployments and cost-effective infrastructure management.
- Custom Web App Development: The outsourcing company will take care of your entire web development process, from designing and building to deploying and maintenance, while you just need to share your ideas about the future web app and manage the quality of the final output.
- Web App Modernization & Optimization: This is the process of revamping your legacy systems and outdated web apps for better performance and scalability.
Benefits of Outsourcing Web Development
The way businesses operate is similar to investors; they only consider investing in what is really beneficial in terms of the web development process and profit. According to statistics, up to 92% of G2000 enterprises are currently using outsourcing web development services.
This proves the huge benefits that outsourcing web development brings to companies of any size. Below are seven potential benefits of outsourced web development companies that cannot be denied.
- Reduce Cost: Hiring web developers, especially offshoring, introduce businesses with notable economic advantages due to the disparities in the levels of development among nations and the fluctuations in currency exchange rates.
- Improve Productivity: Outsource web development allows in-house developers to devote entirely to the core business activities such as marketing, sales, and finance while such services handle web development tasks.
- Access to Specialized Skills: With a large talent pool available, the web development team from outsourcing web development partners are usually professionals with diverse skill sets and expertise, which can help businesses access specialized skills and technologies that may not be available locally.
- Eliminate Burnout: A website development outsourcing company helps the in-house team reduce the existing workload and return to the core businesses, focusing on professional activities, thereby limiting burnout.
- Secure Confidential Information: Based on the agreement and commitment between the two parties, as clearly mentioned in a Non-Disclosure Agreement (NDA), the enterprise ensures the confidentiality of the project. Any breach of contract terms leads to financial compensation or even legal intervention.
- Create Competitive Advantages: The intervention of web development experts from outsourcing partners helps businesses accelerate the time-to-market of software solutions while your competitors are still struggling at the product development stage.
- Faster Turnaround Time: If using the offshoring type, the time you are resting can be the work time of the dedicated team and vice versa. This saves you time and doesn’t waste a single second of your day on the development process.
How to Outsource Web Development in 5 Steps
There is no set number of steps for the web outsourcing process. However, there are some essential activities that you should not miss to ensure the success of your web project.
Step 1: Brainstorm a Web Development Idea on Your Own
Before starting your outsourcing partnership, there is an important distinction we all need to clarify. The client should initiate the web development idea, as they own the business vision, while the outsourcing vendor is responsible for making the idea happen through their technical development.
Obviously, the software development company may provide some technical advice or suggest improvements to the client, but they will not directly dictate what the product should be.
That is why, before deciding to cooperate with any third party, make sure you have an idea of what you want your future web application to look like instead of relying entirely on the partner’s opinion. Conducting in-depth market analysis and UX research is recommended at this stage to find out user needs and pain points and once again validate your business idea.
Step 2: Define Clear Project Requirements and Business Goals
To help your web development services representative better understand your expectations for the software product, be sure to be more specific about your project requirements and business goals. For example, don’t just say “I want a website.”, but be more specific about who it’s for and what it must do. You may find this process time-consuming in the initial stages. Yes, it is. However, it is not only valuable, but it can also speed up the next steps of the project.
Before contacting any vendor, create a detailed brief that includes:
- Project scope (e.g., website type: e-commerce, SaaS dashboard, portal)
- Key features (e.g., login system, payment integration, CMS)
- Technical preferences (e.g., React + Node.js, WordPress, Shopify)
- Non-functional needs (e.g., SEO-readiness, mobile responsiveness, GDPR compliance)
- Business objectives (e.g., lead generation, user retention, brand positioning)
Step 3: Choose a Vendor with Relevant Field and Stack Experience
The outsourcing market is extensive, offering a wide range of third-party vendor options. While some outsourcing companies specialize in one area, others find their strengths in other niches. There is nothing wrong with partnering with a web development team that specializes in a different field than yours. However, choosing a vendor with a relevant field is still a better option that leads to faster delivery and smarter collaboration.
Based on the previous projects that the outsourcing web development company has listed on its portfolio or website, you can get an idea of what their focus areas are. If that is not enough for you, ask the vendor more specific questions like “What challenges did you solve in this similar project?” or “How do you handle API integration/security in web apps?” Their answers are the best basis for finding common ground.
Specifically, look for outsourcing partners who:
- Have case studies in your domain (e.g., healthcare, finance, e-commerce)
- Know your preferred tech stack
- Can show working demos or live sites they’ve built
- Offer dedicated teams or flexible engagement models
Step 4: Start with a Pilot Phase or Proof of Concept
To further solidify your decision when choosing any web development vendor, don’t be afraid to discuss your trial intentions with a third party. Instead of starting the partnership with a full-scope project, start small by asking the vendor to run a small milestone or module of your project, such as the landing page, login flow, and API setup.
The process and results of this “little task” will help you see more aspects of the future partner than you think. These can be the code quality, delivery timelines, and vendor’s communication habits, or the way the vendor handles documentation, testing, and feedback.
If after a pilot phase you realize this is not the right piece? What is next? Let the web development company know and politely terminate the contract according to the agreement and look for another more appropriate partner. Note that no outsourcing vendor is perfect. Instead, keep things relative to shorten the search.
Step 5: Establish Clear Communication and Project Management Tools
Communication is key to a successful outsourcing partnership, especially if you are hiring website developers from offshore development companies. However, language barriers and quality control will be less of an issue if you have the right tools to support your project.
While working with a third party, or even before, be clear about the importance of transparency in the partnership. No progress should live on a developer’s laptop only. To avoid miscommunication and better streamline the workflow, you can:
- Use Collaboration Tools: Use Jira (tasks), Slack (daily chat), GitHub (versioning), Figma (designs)
- Hold Cadence Meetings: Daily standups or weekly reviews
- Control Deliverables: Use sprint-based milestones (e.g., every 2 weeks) with demo-ready builds
- Define Specific Roles: Define who approves what — especially on your side
Factors to Choose the Right Outsourcing Web Development Company
As mentioned in the previous sections, choosing a reliable outsourcing partner in web development plays a very important role because it directly interferes with the enterprise’s development process. Once you have chosen to outsource web development projects, it means that you have accepted the potential pitfalls when choosing the wrong partner.
So, how do we limit or even eliminate such risks and build a successful and sustainable partnership? Consider the eight factors below before deciding to contract any web development services.
Reputation
Considering the reputation of a third-party vendor will help businesses access highly specialized resources and increase the chances of web project success.
We are not saying that outsourcing companies that are new to the industry are untrustworthy when they clearly still possess some potential strengths. However, partnering with reputable ones is still a better idea when they are much safer choices. The choice between a popular web development outsourcing company or a lesser-known company depends on your project requirements, as any third party requires close supervision and management of your business.
Technical Expertise
Because of the diverse nature of each project, each outsourced team often offers its own strengths with different collections of technologies, programming languages, frameworks, and tools. For example, if you want to develop a fully functional banking app that uses PHP language, a company specializing in that programming language will be the right choice for you.
Even some outsourced web development companies now provide extensive tech stacks to adapt to the increasing project requirements of their clients. The project manager’s job is to understand the needs of the web project, from which to find the appropriate outsourcing web development services.
Same-field Experience
An outsourced web development company could do a lot of projects in the past. However, the one with real experience in the same niche as your business is a huge plus. Why? Outsourcing web development projects to a company with same-field experience means they already understand your industry workflows, customer expectations, and terminology. You won’t have to spend weeks explaining how your business works, as they will get your points much faster. This is everything that can lead to faster onboarding, higher-quality output, lower risk, and smarter collaboration.
Portfolio
Regularly, a portfolio from web development provider would contain information such as services offered details, case studies, technology expertise, industry experience, etc. Taking a close look at the partner’s portfolio on the website will help you better understand the development outsourcing company, thereby creating a premise for a sustainable partnership.
When checking out the portfolio of the outsourcing vendor, in addition to the internal content, you need to pay attention to the external appearance, i.e., its presentation, as it shows their dedication to detail in work. Leaving the contents of the portfolio in a cluttered and unsystematic manner does not in any way indicate vendor carelessness. On the other hand, a well-formed portfolio can be an important factor in proving the trustworthiness of an outsourced web development company.
Reviews & Feedback
If a portfolio is a place where a third party describes itself as a business, reviews are the objective views of others, specifically previous clients, about such an outsourcing company. So, it can be said that client testimonials are even more informative than portfolios as they provide valuable insights into the vendor’s reliability, quality of work, and customer service. Businesses can gather reviews and feedback from a variety of sources, such as social media, word-of-mouth recommendations, and online review platforms (e.g., Clutch, GoodFirms).
Location
The location of an outsourcing vendor is not merely a place; it also directly influences many other aspects of web development projects, including time zone, cultural, language, and legal considerations.
- For Time Zone Differences: There may be delays in response times, which can slow down project progress and delivery.
- For Cultural Differences: It may be hard to cooperate with global web developers since there are differences in work styles, business practices, and communication norms.
- For Legal Consideration: This may present challenges in terms of compliance and liability.
However, there are no rules for choosing web development services. If you accept the difference in time zone and culture in return for compatible costs, you can completely choose offshore outsourcing. In contrast, if you have high language requirements as well as immediate support needs, onshore outsourcing is a better solution.
Cost/Pricing Model
All business activities revolve around the business’s allowed budget. That is why you need to carefully consider which web development company to cooperate with because each vendor offers corresponding service packages with different prices.
Remember, price goes hand in hand with quality. Choosing a vendor with lower prices may result in lower output quality, whereas choosing a vendor with higher prices may lead to better outcomes.
Besides, knowing the price of outsourcing web development helps you avoid hidden costs incurred in the development process and be more proactive in creating a realistic budget plan.
Development Process
Don’t forget to learn about the outsourcing company’s development process, as it deeply influences the way they develop your web solutions. However, it can be challenging for clients to determine whether outsourcing vendors have a transparent working process or not, as this is an internal matter.
While some companies are afraid to share this, of course, there is no shortage of companies willing to provide a detailed explanation of their development process and how they ensure transparency throughout such a process. For outsourcing companies that are not comfortable providing a specific process, you can request access to project management tools or ask for regular reports on project progress.
Top Web Development Outsourcing Companies
Orient Software
Orient Software is one of the leading software development companies in Vietnam. With two decades of experience, the company has been empowering all-sized businesses across industries and making hundreds of projects successful throughout its operations.
- Founded in: 2005
- Locations: Ho Chi Minh City, Hanoi, Da Nang City (Vietnam), and Singapore.
- Core Services: custom software development services, dedicated software team, IT staff augmentation, UI/UX design, and QA testing.
- Price Range: $25-$49 per hour
- Employees: 250 - 999
FPT Software
FPT Software is a subsidiary of FPT Corporation, headquartered in Vietnam. Not only does the company provide diverse services, but it also has web development teams located in 26 countries to serve the IT outsourcing needs across the globe.
- Founded in: 1999
- Locations: El Segundo, CA (United States), Hanoi (Vietnam), Minato (Japan), Cebu City (Philippines), and Richardson (Texas)
- Core Services: AI development, application testing, blockchain, cloud consulting, cybersecurity, IoT development.
- Price Range: $25 per hour
- Employees: 10,000+
BairesDev
One of the largest nearshore outsourcing firms in Latin America, BairesDev supports clients across sectors with full-stack software development. It often works on projects ranging from mid-size to large enterprises and is known for rapid talent deployment and end-to-end delivery.
- Founded in: 2009
- Locations: United States, Argentina, Brazil, Canada, Colombia, Spain, and Mexico
- Core Services: QA and testing, AI and data science, custom software development, UX/UI design
- Price Range: $50 to $99 per hour
- Employees: 4,000+
How Much Does Outsourced Web Development Cost?
Besides the choosing engagement models, the number of web developers, the level of project complexity, web development costs depend largely on where the outsourcing company is located.
Most often, countries that are positioned in Latin America, Eastern Europe, and Asia-Pacific are three global outsourcing hubs known for affordable prices, serving clients in more developed economies. In particular, each country under the offer hourly rates is different, creating diversity in labor hiring prices in each of the above regions.
The following table displays the average annual salaries for software engineers in different regions:
Region | Example Countries | Average Annual Salary (USD) |
---|---|---|
Europe | United Kingdom (UK) | $67,000 |
Poland | $45,000 | |
Ukraine | $48,000 | |
Sweden | $56,000 | |
Netherlands | $77,000 | |
Switzerland | $120,000 | |
Americas | United States (US) | $144,000 |
Canada | $80,000 | |
Argentina | $15,000 | |
Mexico | $22,000 | |
Venezuela | $5,500 | |
Asia | China | $57,000 |
Japan | $52,000 | |
Vietnam | $17,000 | |
India | $11,000 | |
Israel | $70,000 |
Let Your Web App Be in the Hands of Experts
Building websites and web apps involves more than just the development process. Instead, it is a story of recruiting highly qualified personnel, coordinating budgets, and managing operational systems. With the right outsourcing web development services, you can ensure product quality at minimum cost, shorten time-to-market and create a competitive advantage.
Do you have a great website/web app idea but don’t know where to start? Don’t let the lack of qualified web developers and the lengthy recruitment process hold your success back. As a company specializing in providing outsourcing services for the past two decades, Orient Software understands the difficulties customers face in developing software products, especially web solutions.
Besides web development, Orient also provides a wide range of services, from mobile application development and blockchain software development to machine learning consulting, data science services, etc. Questions are only answered when you raise the issue. Contact us for expert advice.