Wotif

Australia's First Online Booking Site For Hotels

Wotif has come a long way since its launch in 2000.

The business started out in a humble small-sized office in Brisbane with an idea that would transform the travel industry in Australia.

Today, Wotif is internationally recognized as a leader in online travel industry, and has one of the most recognized online travel brands in Australia and New Zealand.

Australia's First Online Booking Site For Hotels

Wotif has come a long way since its launch in 2000.

The business started out in a humble small-sized office in Brisbane with an idea that would transform the travel industry in Australia.

Today, Wotif is internationally recognized as a leader in online travel industry, and has one of the most recognized online travel brands in Australia and New Zealand.

Challenge

In 2011, online booking was popular through travel websites. Meanwhile, there were not many well-developed mobile applications for travelers to make their reservations.

Wotif saw the potential to grow on the mobile platform and wished to seize the opportunity as soon as possible.

They needed experts to develop both Android and iOS applications with cutting-edge technologies in the shortest amount of time.

As a result, they reached out to Orient Software for solutions.

Solution

Immediately, Orient Software gathered a dedicated team of experts to examine and help developing the Android and iOS applications.

Alongside with the development of the mobile applications, Orient Software also aided in optimizing Wotif’s existing web application. Whenever there were requests on new features, we made certain to carefully investigate and deliver only solutions that work best for their situations.

Customers using Wotif’s mobile application could easily book their stays on the go and manage their trips anywhere, anytime. They could also explore thousands of mobile- exclusive deals. Some of the features we helped to develop were:

  • Access to hotel deals only available on the free Wotif app.
  • Millions of searching results of rooms in thousands of destinations around the world.
  • Assured booking with millions of hotel reviews from around the world.
  • Saved info details for next booking faster after the first log in.
  • Display of hotel search results on an interactive map plus locating hotels in current location.

Impact

The mobile and enhanced web applications received positive feedback from both Wotif and the end users. Their success contributed to increases in both sales and brand positioning.

This led to a strong sales growth through the mobile channel in 2012 and 2013.

Eventually, Wotif secured the leading spot in the Australian travel market as their business grew significantly on a global scale.

A year later, Expedia Group acquired the brand with net worth of $658 million.

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