Quality assurance plays a key role in maintaining a company’s reputation and keeping a product trustworthy. Maintaining the quality standard enables your business to reap the many attractive advantages that help it stay ahead of the curve.
Less Maintenance Cost
Thorough testing during the development process of new releases and patches cuts down maintenance significantly. Not only does a well-crafted quality assurance plan save money, but it also makes the maintenance process that follows easier and more manageable as most of the bugs have been found or the shortfalls have been anticipated.
Reduces Time to Market
First impressions are everything. They are long-lasting. In some cases, they even make or break opportunities. For this very reason, if you are working on a new product, developing a strong quality management system increases the chances that the product will work as intended. The market has become ultra-competitive, which is why you need to win your customer’s confidence from the very beginning. This means a well-thought-out quality assurance program to guarantee everything is running smoothly: All the functions, usability, performance, and integration are seamless from start to finish.
Collaboration between your QA and QC teams throughout the software development lifecycle ensures that the product is released as quickly as possible once it is fully prepared. If you wait until the very end to carry out the software testing, it will cost you much more time and money to identify the problems and resolve them.
Enhance Customer Satisfaction
After nailing that first impression, your next goal is to maintain and consistently meet customer expectations. This is when you need to prove that the product is stable and reliable.
How do you achieve this goal? The answer, of course, is by carrying out thorough software quality assurance tests. To be specific, set clear quality objectives, define quality standards, and implement quality control measures to set your software up for long-term success. You will enjoy a strong customer base that is confident in your services and products, who are willing to do repeat business, and even share their positive experience with others. Remember, at the core of a successful business is its customer satisfaction level.
Build Strong Reputation
The ability to develop and maintain a company’s reputation is one of the quality assurance advantages that we previously highlighted.
A quality assurance specialist not only examines the software’s functions, performance, and usability but also tests its reliability. Consistently providing a stable, high-quality, and reliable product, your business has established a positive brand image. Meet and exceed customer expectations; they will associate their positive experience with your company and will even gladly do word-of-mouth marketing (which is undoubtedly an underrated but powerful marketing tool). Having an established reputation earns your company a strong and loyal customer base, leading to a considerable competitive edge in the marketplace.
Better User Experience
Customer experience is also another factor taken into serious consideration by the QA team. Quality assurance focuses on meeting customer’s expectations as well as providing users with exceptional experience. This is more than just bugs-free or smooth-running software and this also includes a user-friendly interface, the website’s appearance, responsiveness, effectiveness, and accessibility. After all, a meaningful customer journey is crucial to a company’s success.
Uncover Weaknesses and Vulnerabilities
Problems occur in any software and can lead to unexpected system failures. Such issues are caused by a variety of factors, which is why you may have seen QA and QC teams meeting for extended periods of time to discuss specific codes.
Even when the software is operating as intended, it may still have security vulnerabilities. Cybersecurity has become a serious concern in recent years. Data breaches can have detrimental effects on the business and customer’s trust. This is another reason why the QA process is so crucial, as the team is also testing the software with security in mind.
Other weaknesses may also come to light, pushing the company as a whole for continuous improvement. Quality assurance services, in some cases, are extremely insightful as they help point out weaknesses and vulnerabilities that may have been overlooked by in-house departments.
Increase Safety of the Development Process
Quality assurance involves setting company quality standards and objectives, which leads to standardization. Established standards guarantee the consistency of the production process or process improvement of legacy systems to meet certain standards. There’s less room for mistakes.
This is especially true when it comes to safety measures. Any security vulnerabilities may lead to devastating consequences, which is why the aim of quality assurance is to eliminate any mistakes or architectural flaws. At the start of the article, we have provided examples of costly errors to illustrate how costly one seemingly minor error can quickly become. Those mistakes might even be long-lasting, which is why the QA team in any company plays a significant role in maintaining its quality standards while also pushing the company forward.