From MVPs to Market Leaders: Why Ruby on Rails Companies Drive Fast Growth

Faster Development Cycles

Ruby on Rails is known to shorten development time thanks to its multiple built-in and ready-to-use code. Rails developers won’t have to build every single code from scratch, speeding up the development cycles significantly.

Rails code is reusable, adding another factor for developers to speed up the development process. Not only is the development process quicker, but thanks to the framework’s neat and clean nature, maintainability and fixing bugs are much easier, too.

Code Reusability

Code reusability plays a big role in speeding up software development projects. Here is how Ruby’s features support and emphasize this advantage.

• Rails is designed around the idea of “convention over configuration”. In other words, it has default ways of doing tasks, so you write fewer repetitive, standard lines of code. Not having to spend time tweaking every single little detail allows you to streamline the code and reuse it in other projects with more ease.
• The framework puts a strong emphasis on the DRY (Don’t Repeat Yourself) philosophy. It states: “Every piece of knowledge must have a single, unambiguous, authoritative representation within a system.” In other words, the framework allows its users to write code in a way that each piece of logic lives in one place instead of being copied and pasted across the project. This philosophy makes code reuse natural.
• Ruby offers its users’ Ruby gem – which are true gems in the sense of code reusability. They are like libraries that add a specific function to the project without. The gems handle common tasks in Ruby, such as authentication or file uploads. Most of these gems are free, and you can find them in their official repository, Rubygems.com.

Scalability

Rails can be a great tool in your tech stack if you wish to build a scalable app. Many giants in different industries are running on the framework, and their websites have been able to handle high traffic loads. Moreover, it offers users built-in tools that support scaling, such as background processing or caching.

However, there are caveats to watch out for: a large-scale architecture does require careful and thorough planning, e.g., proper data optimization or data caching, as the app can run into issues like performance bottlenecks otherwise.

Strong Community Support

One advantage of being a mature framework is its vast community. Ruby on Rails boasts a massive and supportive community. You can ask questions, find documents, tutorials, and even gems in the framework’s community.

Easy-to-Read Syntax

Ruby on Rails has a gentle learning curve, and its syntax plays a large role in this. Ruby’s syntax is straightforward and English-like, so picking up the framework is easier. Being easy to read and write allows users to speed up the development process instead of figuring out the complex syntax or cleaning up technical clutter.

Ruby Web Application Development

Rails is a top choice if you wish to rapidly build web applications without compromising its high performance. It is often paired with other lightweight frameworks like Sinatra to quickly get the application up and running. Its simple syntax, gems, and automated testing tools all contribute to the creation of successful web apps.

Custom Ruby Software Solutions

No two companies have the same software needs. RoR can be a great tool for your custom software projects, whether you wish to align the app perfectly with your workflow or build an app that grows alongside your business.

Ruby API Development

APIs are the backbone of modern software. Ruby also shines in the creation of modern, robust APIs. Ruby-based APIs ensure a secure and seamless data exchange between systems – it doesn’t matter if you are connecting to external, third-party services or expanding your internal platforms.

Ruby CMS Development

Simplify content management with the help of Ruby. The framework allows every team member to handle tasks like optimizing and publishing content with ease, even if you come from a non-technical background. Navigating the systems with Ruby will feel like a breeze.

Ruby E-commerce Development

Online shopping platforms are a highly competitive field. To win your customers over from their very first visit, utilize Ruby to build seamless and intuitive shopping experiences. From product management to check-out, Ruby can help you build one of the best e-commerce platforms.

Ruby Migration

As your app evolves, your database should too. Rails’ built-in tools make it easy to update and modify your database structures without causing significant disruptions. These tools aim to create a smooth transition and minimize downtime.

Airbnb

Airbnb (short for AirBedandBreakfast) is an online marketplace that connects travellers and hosts who rent out their properties or spare rooms. This global company has listings in over 220 countries and over 150 million users worldwide. The platform has expanded its offerings beyond accommodations and offers its users unique experiences and tours.

Ruby on Rails is used for the app’s backend. Ruby’s powerful capabilities have enabled Airbnb to handle 60 billion images every month, high traffic load, along with the constant changes that happen in the travel industry.

Crunchbase

Crunchbase is an online platform that provides valuable information, including its general information and investor and funding data. It also provides users with tools for market research and predictive analysis. This site aims to connect entrepreneurs and startups with different companies, as well as help companies get discovered.

Each month, there are over 3,500 firms making updates on their portfolio on Crunchbase. Once again, the large traffic load is handled seamlessly with Ruby running in the backends, and has since included Varnish for page caching.

GitHub

GitHub is an online platform used for creating, storing, and managing code. It hosts projects, tracks changes in the system, and facilitates collaboration between developers. GitHub has gained a strong user base thanks to its user-friendly interface, strong documentation support, and tools for easy and efficient collaboration.

GitHub is designed to handle constant requests from 100 million users. The site’s backend and APIs are built on Rails, with GitHub’s APIs following RESTful design principles.

Fiverr

Fiverr is an online marketplace that connects freelancers to clients who are looking for short-term digital services, or “gigs”.

Even though Fiverr is not open about its tech stack, G2 Stack believes that Ruby on Rails plays a major role in the development of Fiverr. It only makes sense as the Rails framework’s automatic memory management and dynamic type system can have a strong impact on the site’s user scalability.

Marketplacer

Marketplacer is a leading Platform-as-a-Service (PaaS) solution that helps businesses build and scale online marketplaces and dropshipping platforms. By integrating third-party sellers and products into existing e-commerce systems, it enables merchants to expand their offerings, boost sales, and stay competitive.

The organization used to face the challenge of handling heavy batches of data processing, mostly focusing on administrative and reporting tools. The company wants to quickly move to an integration platform that can handle data processing without compromising high-performance. With the help of Orient Software and utilization of Ruby on Rails, not only did the organization move to a scalable integration platform, but it also has the right third-party tools in place to handle system analysis fluidly.

Orient Software

Since its founding in 2005, Orient Software has grown into one of Vietnam’s most reputable software outsourcing firms, boasting 350+ IT experts and a global client portfolio that spans startups through enterprises.

Ever since Ruby on Rails first made waves in the web development world, Orient Software’s developers have stayed ahead of every update and mastered the latest tools, features, and libraries to deliver high-performing websites and applications. Beyond technical skill, the team ensures a smooth, transparent process from consultation and design to development, testing, and post-launch support. Whether starting fresh or stepping into an ongoing project, Orient Software adapts to your workflow and keeps you informed every step of the way, ensuring you reach the finish line on time and within budget.

When it comes to Ruby on Rails‐related services, Orient Software covers the full gamut. Here’s a quick list of Rails-related services:

• Ruby web application development
• Custom Ruby software solutions
• Ruby API development
• Ruby CMS development
• Ruby e-commerce development
• Ruby migration

In short: if you’re looking for a partner who knows Ruby inside out, can scale globally, and offers full-cycle support from architecture through deployment and maintenance, Orient Software is your partner. Not only does the team tick all these boxes, but the team also cares about sustainable growth and professional work ethics.

Launchpad Lab

With a solid Clutch rating of 4.8 and an average hourly rate of $150-$199, LaunchPad Lab has earned its reputation as one of the top Ruby on Rails development companies in Chicago. Founded in 2012, the company helps businesses tackle complex projects and encourage growth through custom web and mobile solutions. Their team is known for deep client collaboration, as many of their partnerships are long-term. The team delivers polished, user-friendly products built on modern technologies like Ruby on Rails, Ionic, and React.js.

From creating custom software for auction companies to building zoo ticketing and content-sharing apps, LaunchPad Lab combines strategy, speed, and craftsmanship to turn ideas into powerful digital products.

RailsWare

Founded in 2007, Railsware is a global product studio known for its depth in Ruby on Rails development and its remote-first culture. With a dedicated team of over 200 professionals spread across 25+ countries and offices in Kyiv (Ukraine), Krakow, and Warsaw (Poland), Railsware has powered custom solutions for brands like Calendly, BrightBytes, and developed its own successful SaaS products, including Mailtrap and Coupler.io.

If you’re eyeing a partner who can build scalable web apps now and integrate advanced features later, their track record and broad-tech stack make them a smart choice.

Emveep

Founded in 2006 and based in Bandung, Indonesia, Emveep has developed a niche as a startup-friendly software development partner, especially for web and mobile apps built with Ruby on Rails. With over 15 years in the game and a flexible team that fits smaller budgets, Emveep works well for companies looking to launch an MVP or target Southeast Asian markets. Their agile, lean approach means they adapt quickly, but given their size and focus, they’re best suited for early-stage or mid-scale projects rather than large, complex enterprise builds.

Thoughtbot

Founded in 2003, Thoughtbot has become a globally recognized design and development agency, helping many clients bring digital products to life, from web to mobile apps. Their agile, user-focused approach combines sharp UX/ UI design with high-quality development, especially in Ruby on Rails. They integrate deeply with client teams to build not just code, but long-term partnerships. The company is trusted by many large clients. They’re a strong choice if you’re looking to refine an MVP or scale your product with a seasoned team.

Technical Expertise and Portfolio

Always ask for your potential partner’s portfolio to learn more about their expertise and experience. A portfolio is a collection of its past projects, case studies, and technical capabilities.

You should be able to find a company’s portfolio on its website. You can learn how the company handled challenges, pain points, and what technologies they used. Search for similar projects or similar pain points and note how the problem was tackled, what you want to do differently, or what you liked about it.

Experience with Similar Projects or Industries

Having worked and experience in the industry or similar is crucial. Each industry entails a number of different nuances, compliance, and regulatory issues. An experienced outsourcing partner can help you navigate these challenges with ease, and even provide you with valuable insights.

Additionally, having experience with Ruby on Rails projects means the team is familiar with all the core libraries, functions, and best practices. This allows the project to move forward smoothly without any technical hiccups.

Client Reviews and Testimonials

Gaining information from the company is one thing, but don’t forget to search for clients’ reviews. You can often find them on the company’s website, but don’t forget to visit other websites like Clutch or Goodfirm to learn what other companies liked about your potential partner. Search for specific reviews about project management style, technical skill sets, or any other topics that are of your concern. These external opinions will give you a better idea about the company and allow you to make a more informed decision.

Communication Style

Don’t hesitate to ask about the company’s communication style or policies. This is especially important if you work with an offshore partner. Make sure you have all the basic information regarding time zone difference, English proficiency, milestones, project updates, schedules, main communication channels, and so on. Communication is key. You won’t want inefficient communication that can lead to unnecessary delays and bottlenecks.

Security Practices

Security is non-negotiable. A reliable Rails company doesn’t just build features. They build defences. Look for a partner that applies secure coding practices, follows Rails’ built-in protections against threats like SQL injection and XSS, and conducts regular code audits or penetration testing. Security shouldn’t come as an afterthought. Aim to create a Ruby on Rails app that stays safe under pressure and malicious intent.

Post-Launch Support

Post-launch support is crucial, so check if the company continues to support after the app goes live. Post-launch support often involves performance monitoring, fixing bugs, rolling out updates, and ensuring the app grows alongside your business. To many, ongoing maintenance can make or break a long-term partnership.