Orient Software — Custom Software Development Company

Bridging the talent gap & scaling Plenti’s engineering capacity, on demand

/ AWARD-WINNING FINTECH LENDING PLATFORM /

Empowering Australia’s most-loved consumer lender behind $7+ billion in loans funded

years of on-going engagement

dedicated members

/ SUMMARY /

Founded in 2014, Plenti is a financial technology (fintech) lending company that offers faster and fairer car loans, renewable energy loans, and personal loans. Since its establishment, Plenti has gained 45+ awards in 10 years, and 5000+ 5-star reviews for its services, becoming a trusted non-bank lender for creditworthy Australian-resident individuals. In order to keep pace with business expansion and adapt to what the market required, Plenti sought to expand its internal engineering capacity. However, hiring strong engineers locally in Sydney proved difficult, slow, and expensive. In September 2018, Plenti partnered with Orient Software to build a dedicated team that could provide what’s required, scale flexibly, and integrate seamlessly with the in-house counterpart.

Location

Australia

Cooperation period

2018 - Ongoing

Industry

Fintech

Engagement model

Dedicated team

Services used

Custom software development

Web development

Mobile development

Cloud & infrastructure

Legacy software modernization

AI development

/ The situation /

A booming fintech business, exceeding its own engineering capacity

Back in 2018, Plenti was in a real dilemma. The business was thriving, and its success placed rising pressure on the internal tech department. Plenti had to ramp up its engineering resources rapidly to keep pace with the business expansion. If not, the company could have missed opportunities to launch new products matching the modern industry’s standards, improve its systems to support more customers, and stay competitive in Australia’s fast-paced consumer finance sector. The answer was not in Sydney’s local hiring market, so Plenti looked afield. The company partnered with Orient Software to access a dedicated engineering team. This specialized unit was purpose-built to scale quickly as Plenti required, integrate with internal teams, and deliver the technical capabilities needed without the usual cost and delay of hiring locally.

A shortage of in-house engineering talent

Plenti's internal engineering team was short-staffed and stretched thin by rising demand for new features and product improvements, while hiring more talent in Sydney came at a steep cost.

Competitors closing in, a market moving fast

Beyond internal pressure, the competitive fintech market left little room for Plenti to slow down. Keeping up with the fast-moving pace was not an option; it was a necessity.

A bottleneck due to inaction

The longer the capacity gap remained unsolved, the more Plenti risked falling behind. Every delay meant fewer customers supported and slower progress toward the growth Plenti was chasing.

/ THE SOLUTION /

One specialized team working as Plenti’s own

Plenti did not need a separate offshore team that worked apart from the internal counterpart. The company required the true extension of its in-house engineering capacity, and Orient Software delivered precisely that.

Dedicated engineers embedded, not augmented

Orient’s team members were embedded directly across multiple product teams within Plenti, collaborating as a united part of the delivery structure and contributing to feature development, system improvement, and technical implementation.

Elite engineering talent delivered with budget certainty

Every member Orient onboarded was selected for the specialized skills and proven experience required by Plenti, ensuring the right expertise for each role while keeping costs predictable and within budget.

End-to-end delivery process, run on Scrum

The full delivery pipeline was managed through the Scrum methodology and led by Orient’s team, covering every phase from requirement analysis and implementation to release and production monitoring.

/ THE RESULTS /

A successful, dedicated team engagement delivered & sustained

Orient Software closed the engineering capacity constraint that once stood between Plenti and its momentum, strengthening its business's resilience across three critical areas: sustained growth, greater scale, and a stronger strategic position in Australia’s competitive fintech market.

Engineering capability

that grows with Plenti

Orient not only expanded Plenti’s capacity but also brought the engineering depth needed to pursue bigger plans, without the budget strain or hiring delays that come with sourcing talent locally.

50%

faster deployment without cutting quality

With an automated build-test-deploy pipeline powered by GitHub Actions for continuous integration and delivery and Playwright for automated testing, Plenti moved faster on new products and system improvements, exactly the pace its growth demanded.

A trusted brand

that resonated further in Australian fintech

Backed by embedded expertise and scalable engineering support, Plenti accelerated its growth plans and expanded its service offerings, reinforcing its reputation as one of the most trusted fintech brands for creditworthy Australian borrowers.

A long-term partnership

built on trust, technical excellence & shared growth

Seven years on, Orient remains a trusted, embedded extension of Plenti’s engineering team, continuing to support its growth and evolving business needs.

/ TECH STACKS /

React JS

/ OUR INTERNAL THOUGHTS /

“Our client needed more than extra hands. They needed a team that could move at the pace of their ambition and integrate naturally into their engineering organization, becoming part of it rather than working alongside it. Watching that partnership turn into real momentum for Plenti, from faster delivery and sustained growth to a relationship that has endured for more than seven years, is what makes this one of the projects I'm most proud of, then and now.”

Mr. Huy Nguyen

ORIENT’S GROUP MANAGER

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