Launching Hello Health’s MVP on time to unlock Asian expansion

/ DIGITAL HEALTH INFORMATION PLATFORM /

A scalable health platform, built for fast market entry

dedicated team

sprint delivered per week

/ SUMMARY /

Founded in 2015, Hello Health Group (HHG) is a leading healthcare knowledge and service provider in Asia, offering digital health and wellness information platforms. Its first product, HelloBacsi, quickly made HHG a trusted source for healthcare news, medical advice, and access to top healthcare professionals. Operating across eight Asian markets, HHG serves over 32 million monthly users. HHG partnered with Orient Software to develop and launch the MVP of its digital health information platform in Indonesia. By providing a dedicated team skilled in ReactJS and PHP, Orient accelerated HHG’s expansion into Asian markets. Orient delivered a scalable, high-performing solution to meet the growing demand for accessible health information.

Location

Vietnam

Cooperation period

MVP engagement

Industry

Healthcare (digital health information)

Engagement model

Dedicated development team

Services used

Software product development

Web application development

UX/UI design

/ The situation /

A fast-growing platform racing into new markets

As part of its strategic expansion into Indonesia and other Asian markets, HHG set out to develop and launch an MVP of its digital health information platform. The opportunity was clear, but so were the constraints. HHG’s internal development resources were limited for the rapid scaling it needed, the MVP had to reach market fast to capture the opportunity, and the platform had to deliver high performance with engaging UI/UX for diverse users. HHG turned to Orient Software to move quickly without cutting corners.

Limited internal resources

HHG had limited in-house development capacity to handle the rapid scaling its market expansion demanded.

A tight time-to-market

The MVP had to ship quickly to capture the Indonesian and wider Asian market opportunity.

A user-first quality bar

The platform needed high performance and engaging UI/UX to serve diverse user needs across markets.

/ THE SOLUTION /

A dedicated team that shipped fast and iterated faster

Orient Software provided a dedicated, experienced team specializing in ReactJS and PHP to accelerate HHG’s product development.

Fast-tracked MVP development

Orient’s team built and launched the MVP on time against tight deadlines, integrating scalable, high-performance backend systems.

UI/UX optimization & feature enhancements

The team proposed and implemented design improvements for a better user experience, and delivered new features and functionality to meet evolving market needs.

Agile collaboration & delivery

The team kept proactive, close communication with HHG’s backend team and ran an agile process at a fast cadence of one sprint per week.

/ THE RESULTS /

A market entry that set the stage for regional growth

Orient Software’s contribution was instrumental in helping HHG hit its business goals, shipping on time, delighting users, and laying the foundation for expansion across Asia.